04/2023 – Present
- Led RFM Model Implementation to segment customers by Recency, Frequency, and Monetary Value, enabling data-driven CLV insights and personalized marketing strategies, projected to boost sales by 10%.
- Spearheaded a data-driven overhaul of the loyalty program to address low retention (20%), leveraging market benchmarking (RQ1-RQ4), financial analysis, and member segmentation.
- Led implementation of Braze, enabling multi-channel campaigns (email, push, in-app) and intelligent customer segmentation, boosting retention by 15% and personalizing 100K+ customer interactions monthly
- Boosted new platform conversions by 13.6% by integrating Braze tracking and MS Clarity analytics, bridging the gap with old systems and unlocking €284K daily revenue potential (AOV: €84.44).
- Collaborated with cross-functional teams (UX, Frontend, QA) to implement tracking enhancements (purchase events, drop-out alerts) and personalized Content Cards, improving user flow and micro-conversions.
09/2022 – 03/2023
Marketing & Communications Associate (Part-time), Diconium Digital Solutions
- Managed the CRM software (HubSpot) data integration and analysis for the Marketing Communications team, enabling the development of landing pages for B2B marketing campaigns that brought in a 20% increase in new clients.
- Supported the content of the website and worked with the content team to create a media kit with logos and details about the company, including important employees. The kit was then posted on the website to improve user comprehension of the organization.
-Participated in consumer, competitor, and technological innovation market research and conducted benchmark analysis with the product team. Presented the findings to the management team, which resulted in tactical adjustments based on insightful knowledge of the market, the competitive environment, and emerging technologies.
02/2022 – 09/2022
Content Marketing Associate (Part-time), IU international University of applied Sciences
- Managed research profiles on partner websites and worked with sixteen new affiliates from India and Africa, increasing leads by 33%. Enhanced standard of promotion for more interaction.
- Changes to marketing and product material were documented, and a 4-hour digital webinar was held in collaboration with Unstop. Produced 38 enrolments for on-campus courses and 19 enrollments for online courses.
- Supported digital marketing with a range of projects, such as partnering with Partnerize, an affiliate software to double efficiency.
07/2021 – 12/2021
Product Marketing Intern, McMakler GmbH
- Enhanced campaign efficiency by creating high-performing landing pages for the SEA team.
- Worked together with the tech team to improve the design of the booking funnel and ran A/B tests, which led to a 40% rise in conversion rates.
- Created the "USP" and "About Us" pages for the website, which increased user engagement by 37%.
- Worked together to integrate location insertion capabilities within the CMS with a Storyblok key account manager. This has a big influence on SEA marketing in Germany by enabling targeted audience segmentation by city.